Secret Earner Another Internet Marketing Blog

Using Videos For Increased Sales

Online video publishing has indeed taken the Internet by storm in recent years, perhaps you have seen videos online, where at the end of the video you see a url pop up and they ask you to check out there website, using video for internet marketing is a great way to get new customers to your website.

Internet is full of information and the average attention span of a web user today is measured in seconds. When an individual performs a search on a search engine, they will get thousands of search results; when they visit your website, they will only spend a short time and decide if your website has what they are looking for, and they may take a few more seconds to look at your offer, then off they go to the next search result.

This is your only chance to get the attention of your potential customer, and if you can delivery clear and targeted message by offering a short video that explains your product and how it can help your customer you stand a chance of to get there attention and they may be persuaded to read through your site.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. People Need To See Your Video

When using a video as a effective marketing technique, it must be able to see by as many web users as possible. Keeping this in mind, just publishing your video on your own site is not enough. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Keep Your Video Small

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. For web pages that take longer than 7 seconds to load risk the chance of potential visitors to click away to a different site. There for you need to make sure your video file size is small and the video loads fast in order to keep the potential customer at your site.

AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Your Visitors Know “It’s A Short Video”

If people don’t know that the empty black space is a video, they won’t play it, and while many people will already know it’s a video, many people will have no idea. Not everyone will know it’s a video so make sure you tell them by placing a small piece of text below the video box that says “Watch Our Short Video On ….”.

Let your potential customers know that it is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

Using the tips above will give you a great advantage above your customers, again don’t just put up any old video, make sure the video is targeted to your website and website visitors, this will make your videos much more effective.

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